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Case Study : GAIUS powers Vuka Social - Botswana’s first Hyperlocal Social Networks

A community platform to serve hyper local content that enables quick publishing and provides wider reach with best-in-class performance is a sought after solution in this tech savvy world. Brastorne Enterprises, the largest Value Added Service Provider for Orange in Botswana, was able to bring Vuka Social (a hyper local social media platform) with a very short time to market, powered by GAIUS.

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Better content categories to engage various communities

Vuka Social app could provide the users with a wide range of options to publish content with much ease. The content type extends beyond texts, images and videos to blogs, websites and podcasts to highlight few. Flexibility to frame content in various formats empowers users to express and elucidate them in the most convenient manner.

Vuka Social provides user controls which are easy to manage

User control on the type of content and ads they wish to view, thereby avoiding unnecessary data spending is powered by explicit features designed by GAIUS on the platform. This addresses a major concern of the community that faces data usage limitations due to the nature of connectivity.

Whole range of products are being promoted in the Vuka Social marketplace

Vuka Social users are able to promote their products, services and other offerings on the platform with just a few clicks. The GAIUS framework empowers the Vuka Social users to quickly upload and promote content over the application.

User activity just took off like charm

“A good way of connecting buyers and sellers, as well as social communities, this is interesting!” says Refilwe Ramadi, as a review statement for the Vuka Social App. The future looks brighter with more and more users joining and interacting over the platform.

Technology has proven once again to be a good weapon to fight against pandemic

The Vuka Social platform is also being used by the Ministry of Health to publish up-to-date health information Stimela Martin Thato, Group CEO says “We are proud to be playing our part and aiding the fight against COVID-19 in Botswana. Through Vuka Social, our new hyper-local social platform, we have availed a channel that allows the public to access up-to-date information from the Ministry of Health on the fight against COVID-19. We will emerge a stronger and more prosperous Botswana.”

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